Lynk Systems 9/24/25 Lynk Systems 9/24/25

Why Gen Z Doesn’t See Counterfeits the Way Brands Do

Here’s a cultural tension most brands don’t want to talk about: Gen Z doesn’t carry the same shame around buying counterfeits. In fact, a 2023 survey found 37% of Gen Z shoppers admit they’ve knowingly bought a fake — often framing it as “dupe culture” rather than fraud.

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Lynk Systems 9/24/25 Lynk Systems 9/24/25

App Store Clones Are the New Knockoffs: Why Mobile Enforcement Must Be Priority #1

Fashion knockoffs used to live on market stalls; now they live in the palm of your customers’ hands as fake apps.

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Lynk Systems 9/5/25 Lynk Systems 9/5/25

The New Knockoff Economy: How Counterfeiters Hijack Culture Faster Than Brands Can Keep Up

Counterfeiting used to be slow. A collection dropped in Paris, and months later the stalls in Hong Kong or Canal Street would stock lookalikes.

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Lynk Systems 5/15/24 Lynk Systems 5/15/24

Beyond the Firewall: Why Fraud Is Cybersecurity’s Blind Spot — and How Brands Close It

If cybersecurity is a moat, fraud sits outside the castle gates wearing your logo.

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Lynk Systems 1/3/24 Lynk Systems 1/3/24

AI vs. Counterfeiters: Who Wins the Arms Race?

The rise of generative AI has been a double-edged sword. For brands, AI offers real-time detection of phishing sites, fake apps, and marketplace listings. For counterfeiters, it’s the ultimate accelerator — making it trivial to spin up convincing logos, product images, even fake customer reviews at scale.

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Lynk Systems 5/17/23 Lynk Systems 5/17/23

Cutting Takedown Time by 93%: What Real Brands Learned About Phishing Defense

A midsize fashion brand woke to DMs that read the same way: “I tried to sign in and they took my info.”

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Lynk Systems 3/11/19 Lynk Systems 3/11/19

From Backlog to Breach: Fixing the Broken Feedback Loops in Cybersecurity

Every brand today is a digital brand. But while marketing has gone real-time — TikToks posted in minutes, ads launched in hours — security still runs on backlogs and ticket queues. And that gap is costing companies dearly.

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