Every brand today is a digital brand. But while marketing has gone real-time — TikToks posted in minutes, ads launched in hours — security still runs on backlogs and ticket queues. And that gap is costing companies dearly.
The numbers: According to IBM, the average data breach in 2024 cost companies $4.88M. Meanwhile, phishing accounts for 36% of all breaches (Verizon DBIR). The lag between threat detection and takedown is where the damage happens.
The problem isn’t that brands aren’t looking — it’s that they aren’t closing the loop. A phishing site is spotted, logged, escalated… and while the ticket waits in line, customers are already getting duped.
This is where AI flips the script. Feedback loops that used to take days now collapse into minutes: detection, validation, escalation, takedown. Real-time monitoring across domains, marketplaces, and social feeds means threats don’t pile up — they get neutralized almost as quickly as they appear.
For brands: The takeaway is simple. If you’re still relying on manual reporting and backlog-driven processes, you’re effectively budgeting for breaches. AI-powered feedback systems aren’t just “nice to have” — they’re the new cost of doing business.
